Account Demand Conditioning

Outbound, served warm.

Kitchen warms the buying committee at your most important accounts before sales reaches out. You place the order. We do the prep, the cooking, and the plating.

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Ad-tech power for people who don't want an ad-tech job.

01 / Cold kitchen

Most outbound goes out cold.

Your rep reaches out before anyone at the account knows your name, sees why it matters, or has a reason to care. Better copy won't fix it. The committee has no context.

  • Quick question...
  • Bumping this up.
  • Worth a chat?
  • Thoughts?
  • Following up again.

Ignored again

The invisible buying committee.

Behind every important account sits a committee. Each seat has its own fears, incentives, and objections. One pitch won't feed all four.

  • Sales

    Missed growth and market timing

    Economic buyer

  • Finance

    Wasted spend and weak return

    Commercial gate

  • Technical

    Implementation and security risk

    Technical veto

  • User

    Disruption and extra workload

    Adoption
  • Sales fears missed growth and bad timing.
  • Finance fears wasted spend and weak return.
  • Technical fears implementation and security risk.
  • Users fear disruption and extra workload.

02 / The kitchen

You order. We cook.

Complex under the hood. Simple at the surface. You never touch the ad-tech.

  1. 01 / You

    Order

    Paste in your ICP and your target accounts.

    The ticket

  2. 02 / Kitchen

    Prep

    We research every account, find the buying committee, and write a Buying Committee Intelligence Report. who matters, what they fear, what they are likely thinking.

    Intelligence report

  3. 03 / Kitchen

    Cook

    We write lines for each role, make the creative, and build the campaigns across LinkedIn, Meta, and Google.

    Live campaigns

  4. 04 / You

    Taste

    Review the go-live pack. Change what you want. Press go.

    Go-live pack

Not on the menu No platform to learn. No setup project. No campaigns to run. No ad-tech hire.

03 / The plate

It doesn't taste like an ad.

Buyers skip B2B ads because they look like ads. Kitchen creative looks private: a Notes screen, a Slack draft, a post-it. One line in the buyer's own words, with your logo. The reaction we want: "That's exactly what I've been thinking."

One line in the buyer's own words, on Notes, Slack, or a post-it. Your logo. No pitch on the image.

  • Notes

    Spent my Sunday rebuilding the schedule because nobody in the field opened the app.

    Sunday 9:42 PM

    Your logo

  • # ops-leads

    We pay for the whole project suite and the field still texts me photos.

    Your logo

  • Adoption is the cost nobody prices.

    Your logo

04 / The courses

Five courses for every seat at the table.

Kitchen takes each member of the invisible buying committee through their own buyer's journey. Five stages, about 3 ads per stage, written for their role. When the committee is warm, we tell you who to contact and when.

  1. No. 01Top

    Recognition

    "This describes my week."

    A private pressure of their seat, in their words.

    Example line"Spent my Sunday rebuilding the schedule because nobody in the field opened the app."

  2. No. 02Top

    Tension

    "Leaving this alone costs me."

    The cost of standing still.

    Example line"We pay for the whole project suite and the field still texts me photos."

  3. No. 03Middle

    Reframe

    "The problem is different from how we talk about it."

    One new idea every seat hears.

    Example line"Adoption is the cost nobody prices. A tool the field skips is the expensive one."

  4. No. 04Bottom

    Proof

    "Someone like us fixed it, and I could defend the choice."

    One peer. One result.

    Example line"[Customer] switched at renewal. Their supers file daily reports now."

  5. No. 05Bottom

    Permission

    "Taking a look won't expose me."

    A small, safe next step.

    Example line"Renewal's in March. I want our numbers side by side before anyone signs."

+2 more stages: Tension and Proof

The goal: when a colleague raises your name, each person says, "Yes, I've heard of them. Here's something you probably don't know."

A stage moves on after 80% of the role has seen it 3 times. No clicks needed. You approve every fact, name, and number.

05 / Order up

Order up. The account is warm.

Kitchen tells sales when the committee is ready. Your rep starts with people who already know your problem, your idea, your proof, and your name.

Sales gets, per role:

  • Stage reached
  • Lines they saw
  • The fact they repeat
  • The proof they saw

Account 001Buying committee

84%Committee exposure

  • VP SalesPrimed
  • CFOEngaged
  • TechnicalExposed
  • UserPrimed

Last signal / 11 min agoOrder up

Get in front of people who never take your call.

Bring your ICP. We'll show you what Kitchen would serve your first accounts.

Book a briefing